Most failed influencer campaigns aren’t on the creator. They’re on the brand.

Here’s the truth: when you control every word, you kill the very thing you’re paying for.

Let’s break down what’s driving the constant churn — and how brands can experiment smartly without burning out.

We’re wired to love real, everyday moments — and that’s why “Day in My Life” videos grab attention. They feel honest, unfiltered, and human. Learn how to build trust and connection with your audience — no fancy production needed.

Analyze the “hard‑to‑explain cuteness” of Labubu (ugly but huggable) and what it means for brand aesthetics.

That copycat energy might be killing your originality.

Why messy, chaotic, low-fi content is suddenly outperforming polished perfection — and how your brand can cash in on the chaos.

What can a weird little gremlin teach you about branding?

A lot, actually — and your brand should be taking notes.