Threads, TikTok Notes & the New Content Wild West
Where Should You Be Showing Up in Q3?
Social media is shifting fast — and so is the way people expect brands to show up. With the rise of new platforms like Threads and TikTok Notes, marketers are facing the same question: Do we stick with what we know or dive into new territory? If your audience is always scrolling, where do you meet them next?
Why New Platforms Keep Popping Up
It feels like every few months, there’s a shiny new app promising a fresh spin on social media. This year, Meta’s Threads jumped onto the scene as a casual, text-based feed to rival X (formerly Twitter). Meanwhile, TikTok Notes — TikTok’s push into photo-based microblogging — is aiming to swipe attention from Instagram’s photo grid.
So why do these new platforms keep popping up — and why do people jump on them so quickly? It comes down to fatigue and curiosity. Users crave something different when old feeds feel stale, noisy, or too commercial. A new space feels like a chance to be early, connect with like-minded people, or just break free from the polished scroll.
For brands, this constant platform churn can feel exhausting. But it also opens up opportunities to experiment and be first — to test new tones, formats, and ways of showing up that feel fresh and human.
Should You Try Threads, TikTok Notes, or Stick to What You Know?
The short answer? There’s no one-size-fits-all strategy — it depends on your audience and your capacity. Threads, for example, is attracting creators and brands who thrive on witty, conversational takes. It’s great for quick updates, behind-the-scenes thoughts, or sparking casual dialogue. If your audience loved your Twitter presence, Threads might feel like a natural extension.
TikTok Notes, on the other hand, is still finding its footing but hints at a return to mood boards and casual photo posts. It’s appealing for brands with strong visuals — think lookbooks, day-in-the-life snapshots, or soft storytelling that feels more authentic than a curated feed.
The key question is whether you have the bandwidth to experiment without sacrificing what’s already working. If you’re not yet nailing TikTok or Instagram Reels, then Threads or Notes shouldn’t distract you from the basics. But if you’re ready to play — and your audience is curious too — being early can help you carve out space and shape the vibe before the big brands flood in.
How to Experiment Without Burning Out
Jumping on every new app isn’t a strategy — it’s a fast track to burnout. Instead, treat these platforms like test kitchens: pick one, set clear goals, and play for a set time. Post consistently, see what sticks, and listen to how your community reacts.
For Threads, experiment with text-only posts, quick takes, or real-time reactions. For TikTok Notes, try behind-the-scenes photo sets, short stories, or mini collections that showcase your brand’s personality in a scroll-stopping way.
Most importantly, track what actually drives engagement and brand trust. If your experiments spark real conversations, traffic, or shares, keep going. If it feels like shouting into the void, it might be worth pressing pause and doubling down where you already have traction.
Curious where your brand should show up next? Book a consult with Lottie Social House — let’s build a smart plan that keeps you ahead, not exhausted.